Or maybe author James Hold is correct and Limu Emu & Doug are a not-so-subtle pinch of ORyan & His Ostrich which first appeared in his book 2016 book, Incidental Contact. In any case, Id like to see more variety of the emu and Doug, and maybe a little less repetition. Client: Liberty Mutual Chief Marketing Officer: Emily Fink VP, Brand & Integrated Marketing: Jenna Lebel Assistant VP, Broad Reach Media: Lisa Paige Program Manager, Broad Reach Marketing: Jacqui Cuccia Chief Creative Officer: Margaret Johnson Executive Creative Director: Danny Gonzalez & David Suarez Creative Director: Cam Miller Even if I thought their ads were funny, Id still mute them. Which is the point youre at, by the sound of it. I think the only one who needs to stick their heads in the sand, is your writers and commercial producers. Check out Liberty Mutual's 30 second TV commercial, 'LiMu Emu and Doug: Car Wash' from the Auto & General industry. But I think its the marketing, too. Usually, advertisers try to avoid using the same language as other brands, whether theyre in the same industry or not. Hi, Karl. Nobody could be that moronic to like anything about LM commercials. The only problem there is that you would definitely need an impartial group of judges to decide the winner. [9][10] Kelly was appointed CEO in 1998,[11] and stepped down from the Board of Directors as chairman in April, 2013.[12]. That is genius. Welcome to the Cranky club, Criswell! That was when Emu scurried away and Dougs bird calls brought in all sorts of crazy birds. Boston, Massachusetts 02116 A Very Bad Actor in a Very Good Liberty Mutual Commercial. Maybe its disrespectful of God for you to judge? Live emus were used during the initial shoot on set. But, ah, whats up with your partner?, Oh! Personally, I didnt much like the ones with founder Mike Lindell talking to people from inside their bathroom mirrors. Chris, I am sure the creative geniuses at Goodby, Silverstein & Partners would just love that. All rights reserved. We change the channel every time this ad is on. Bet I could watch them again on one of the many streaming services out there Hm. LMs justification for showing an emu bashing its beak against a store front window is that the image is CGI. Thanks, Give It A Rest, but Ill stop goofing on Millennials when they stop twerking on Facebook and falling over cliffs trying to take selfies. Thank you for the thoughtful post, Yoda Man. They didnt listen so this a.m. In 2011, as part of the company's "Real America" campaign, the company introduced two new commercials featuring Sacagawea and Paul Revere. Also starring a man and his big, flightless bird. they pulled trying to pay 60% of a legitimate insurance claim. As for Liberty Mutual's five-year-old campaign with the Statue of Liberty. What insurance has an emu? What better way to prove the company is good at its job than to have real people step up and say so? 2) Viagra babe - Kelly Hu. Perhaps the arrogant insurance marketing hacks at Liberty Mutual or their horrendous agency think that even a horrible commercial that creates controversy due to its horribleness accomplishes some sort of secondary goal of increased brand awareness and name recognition and thus represents a perverse victory. If this shows the IQ level then Im not sure Im in safe hands. Chances are, you've seen a commercial for the insurance company "Liberty Mutual." Chances are, you've seen commercials about "Limu Emu (& Doug). Tell me about your PRODUCT. Analytical cookies are used to understand how visitors interact with the website. The next I remember was the statue of liberty background with various small skits played against the same background. Psychology Infographic : Individuals with mental illnesses die earlier than the general population, and o, Healthcare Advertising : Medical examination and healthcare business graph examination#Medical#healthcare, Creative Advertising : 7 bureaux originaux situs en Grande-Bretagne. The annual revenues of these Goliaths and behemoths are simply staggering (I did not have any idea about the actual numbers, until I read the article whose URL you have posted). Advertising totally sucks these days and Im sure our host will 100% agree. Whats to change? I like the emu, its so dumb looking I have to laugh. Good God, someone put the emu and the actor out to the farm and out of our misery. It is bad enough hearing Liberty sung but THREE TIMES??? Their spending big bucks for the stupid Emu and Statue of Liberty commercials. The Limu Emu in itself. They refuse to reply to any inquires about this and blocked me from their Facebook page. Always thought the ad was about the consequences of sleeping with animals! Im going to do advertisers a favor here and highlight one key thing you said: Why do these people think we buy insurance? A company wont do that unless their product is making money. Tanner Novlan I am tired of changing channels so I dont have to be subjected to these stupid ads. Every new Liberty Mutual ad seems to be stupider than the last! The poor emu has to be next to Hoffman, who acts like a jerk. Anyway, think what you will about his politics, but Mike Lindell has done some good things in life. Gillespie and GS&P collaborated with The Mill, a visual effects and content creation studio, to bring LiMu Emu to life with cutting-edge CGI technology, including a proprietary fur and feather system. His ability to telepathically communicate with an emu and recognize him as a team partner is hysterical. As you say, ads like Liberty Mutuals provide none of the information a person needs to make a purchase decision. If only, Anonymous. You also have the option to opt-out of these cookies. . I second that! I have fantasies about strangling him. I find it to be an improvement over all the riverfront ones. Ah, yes. [41], In 2012 and 2013, The Boston Globe published a series of articles concerning Liberty Mutual executives' excessive compensation and weekend trips using the company's fleet of five long-range corporate jets. I think among absolutely, irretrievably stupid commercials, these are the champs, hands down! Hey, Ming. , I may be wrong on this and Im sure Ill be corrected . Meanwhile, Allstate reported a net income of $1.2 billion for the same period. A Very Bad Actor in a Very Good Liberty Mutual Commercial. I got one of those helmets coming in the mail if i have to see one more of those liberty commercials. That goes to show you just how fucking stupid this insurance company really is. Jeez folks, get a life. Theyve been doing it for decades. The new commercials were directed by Craig Gillespie, award-winning Australian feature film, television, and commercial director best known for his films Lars and the Real Girl and I, Tonya. Im Out!! What car does Doug from Liberty Mutual drive? They attempted to certify a class-action suit, but it was dismissed on technical grounds. Its absurdist, making it memorable. I hate the Liberty commercials of the whiny people in front of the Statue of Liberty thinking its okay to get into an accident. I love the LimuEmu and Doug commrrcials! Maybe you just werent a fan of Starsky and Hutch. Numero Uno, no competition. How many times must we watch this ? My ? The new campaign kicks off with a series of 30-second commercials introducing the humorous and over-the-top duo who appear on the scene to share their knowledge and help protect people from paying too much for insurance coverage. I thought Doug and Emu were absolutely stupid, BUT, then comes the wet teddy bear commercial now that is the stupidest commercial yet! Day in, day out. Glenn Greenberg Agreed and noted. Which you shouldnt be, because the emu is computer generated. Live birds were used during the initial shoot, and this footage was blended together with a digital rendering of LiMu, to create the final character. Saves time and brain cells. Together. It doesnt help that poor old Jimmy died way back in 2010 and were all listening to the voice of a ghost. My theory is he jumped the shark with the recent ads showing him and LiMu Emu chasing down people in cars and on motorcycles his yelling is just too much. I have never seen such bad commercials in my life. But hey, marketers love to chase shiny new toys. They are very docile and even friendly. So then, who is the actor who plays Doug in the Liberty Mutual commercials? But that wouldnt be a good ad. Tell me why youre better than everyone else. I really didnt associate any of their commercials with Liberty. Good Grief. you should honestly reconsider your advertising campaign. Completely ridiculous situations, check. But the people you SHOULD be mad at are the real bigwigs: the companys marketing department and the advertising agencytheyre the ones who came up with this load of manure masquerading as a campaign! The actress playing the part of DJ Liberty is Alondra Lara. Is the Matthew Gray Gubler TV commercial blocked? Thats really saying something awful considering how many uncreative, uncompelling ads continuously bombard airwaves these days. Agh, be careful what you ask for, Gail. Emu.is a very affective and funny campaign, especially if you recall the cheesey cop shows of the 70s, and its infinitely better than the previous campaign, which makes me wanna jump in the river myself. [17] Liberty Mutual is the sole corporate sponsor of the long-running PBS documentary series American Experience. Why not its paid for? Liberty Mutual customizes your car insurance so you only pay for what you need., Nice, says the woman. I would never even inquire about their insurance. Their raccoon commercials were very funny. When these completely ignorant commercials come on, I want to shove screwdrivers in my ears. Well see, Doug. Hello, James! Once again, there is no mention of key business metrics such as increased calls for quote requests or, Heaven forbid, sales. Home. But Im an old guy and remember the buddy cop shows. Liberty Mutuals purpose is to help people embrace today and confidently pursue tomorrow. They also misled me on when my premium was supposed to be reduced when my only ticket expired its three-year term. Thanks for reading! Liberty View Island in the Harbor. More on that ad here. LiMu and Doug bring a much-needed emu-and-human-sidekick elegance to it all. So you dont want any holes in a customized policy. 2 Reply Different-Gold9449 9 mo. Id expected a new round of (hopefully better) commercials by now, but no such luck. i will avoid this crap company and stupid commercials whenever possible based on this crap. While he was aware of the impact his character on B&B would have on public perception, the Liberty Mutual commercials reaction came totally out of the blue. (LogOut/ The only attention is to the mute button on the remote. The 30-second TV spots will run nationally concurrently with the brands current Truth Tellers campaign that launched in 2014. . What is the purpose? Thats business. Pinocchio is downright creepy in a sex offender vibe way my wife says, and I cant disagree. Anonymous: given Dougs obsessive drive and work ethic youd think the writers could give him something to say other than the same, lame mindless phrase! The duo appear in new spots to spread word that Liberty Mutual customizes coverage so youll only pay for what you need, New campaign illustrates brands approach to offering customized insurance coverage, stresses importance of helping consumers only pay for what they need. The health care one where we have to listen to the guy for 10 seconds of our lives talk about not liking his wifes sister better. Do a Google image search the potoo bird and get back to me. The only people taken in by this slogan are complete noobs who havent the first clue about insurance, and for these people, Liberty hasnt even tried to help them understand. What can I say? This page is rife with comments from people like you who have sworn off Liberty Mutual insurance because of these ads. Almost as spootid as the other insurance company that ends one of their commercials by having a neighborhood HOA director commit a serious Federal felony on someones mailbox. David Hoffman shares his famous acting role with an unpredictable emu who's more recognizable than his human partner with the mustache and sunglasses. Imagine that? Im only chorusing in because I just signed up today for auto insurance. We are certainly not in the outback. Ive been able to write a small windows app that detects that eerie LEMO EMU and mutes the audio until the commercial is over. Also these commercials are funny. They employ a top-flight agency, so Im not sure why they cant see it. Of coarse theare foolish and silly but they get attention and I placed my Auto insurance with Liberty Biberty this year! All of these commercials are annoying, because they dont tell me a thing I actually need to know. Hit Submit. Thats equivalent saying, Everyone dine at our restaurant chain and you pay just for food that doesnt contain contaminants that give you food poisoning. . Visit their websites or social media pages and leave your feedback. Amen, why do insurance companies feel they have to be amusing? Theyre often lame (wake me), offensive (I can save you), or boring (after all these years with the elevator flashback). PLEASE remove this!!!!! 617-585-5762 At Emu's Liberty Mutual themed wedding, Doug officiates. On a practical level, the one where they are in a car crossing a bridge and Doug yells. I hope you're entertained. They are funny in a dorky kind of way yet also clever. The cookies is used to store the user consent for the cookies in the category "Necessary". While Raushanah Simmon did star in two versions of the Liberty Mutual Commercials, the long-suffering wife Karen is not Raushanah.

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